√ What Is Seo (Search Engine Optimization)?

Seputar Marketing – Let’s start with the basics. In Digital marketing strategy, you will heard about SEO more often. So, what is SEO (Search Engine Optimization)?

 

What is SEO?

Put simply, SEO is exactly what it sounds like! Optimizing your content in order to rank higher in search engine result pages.

By following SEO practices, you will be able to get your content listed in better positions for users who are energetically searching for relevant information.

Whenever you insert a query in a search box in search engines (like Google, Bing, Yahoo!,Baidu, etc.) you get a list of web results that include that search terms, also known as keywords.

Internet users frequently tend to visit websites or blogs that are at the top of this list as they comprehend those to be more related to their search terms.

SEO is a technique that helps search engines discover and rank your web-site in a better position than the mil-lions of other websites in answer to a search term.

It can also help you get organic traffic from search engines. (Users that land on your web page as a result of unpaid search results.)

Related Article : What is Digital Marketing, Type and Online Marketing Trends

 

Understanding What is SEO

First of all, you need to understand that search engine is not a human being. It is rather an algorithm that is created to search for information on the Internet.

The search results are in most cases demonstrated as a list of results often referred to as Search Engine Results Pages (a.k.a. SERPs).

Those results may be a combination of websites or blogs, images, videos and other types of files.

Also, some search engines extract data accessible on online databases or open directories and send this information to users in real time by running an algorithm on a web crawler.

There is a significant difference be-tween how humans and search engines perceive web pages. Unlike humans, search engines are based on text rather than graphics or sound.

Search engines are crawling the Internet, analyzing specific web page elements (primarily text) to interpret what a web page is about.

Of course, search engines are more complex than that. They perform various tasks in order to deliver the search results that users see.

Some of those tasks include crawling and indexing web pages, data processing, calculating relativity, and duduk kasus solving.

This means that search engines attempt to answer the duduk kasus that users are trying to solve rather than just returning a collection of information which is relevant to the query.

As I mentioned earlier, search engines scan the whole World Wide Web to understand what is there and automatically d0wnl0ad content which is available on web pages.

This action is executed by a piece of code, also known as a spider or a robot.

Spiders follow links and “read” every page that is included in a website, and after that, they index all things they discover on their way.

Furthermore, they enable search engines to identify new pages and display fresh content.

Spiders are primarily used to produce a copy of all the web pages that they have visited in order to index the d0wnl0aded content and provide faster search results.

Considering the number of web pages that are available on the WWW (over 4 billion indexed web pages), it is impractical for a crawler to visit each web-site on a daily basis just to see if there is a new updates.

Crawlers then index the content of a web page by classifying the keywords and elements that best describe the page and store it in a colossal database from where it can be later retrieved.

This is where you can use Search Engine Optimization for your own benefit!

Related Article : What is Social Media Marketing and the Benefits

 

Key Lessons of SEO and Recommendations :

✓ Building your digital presence is vital if your goal is to increase your business’ visibility

✓ Search engines use search terms that are inserted by users to determine what to display

✓ SEO can help you rank higher in search results

✓ Spiders or crawlers scan and index every page that is available on the Internet

Sumber aciknadzirah.blogspot.com

√ What Is Social Media Marketing And The Benefits

Seputar Marketing – No marketing and promotional strategy is now complete without a sizeable budget and room for social media marketing. But, what is Social Media Marketing as one of digital marketing strategy and what is the benefits?

Social media marketing (SMM) has become a buzzword in today’s world. With the usage of social media at an all-time high, successful businesses have shifted quite a chunk of their promotional load to online platforms that are visited by thousands of users on a daily basis.

 

What is Social Media Marketing (SMM)?

Social media marketing is a type on online marketing that is geared towards social websites and forums. Such marketing efforts are made to achieve communication and branding goals because each of these is at the heart of a promotional campaign.

In other words, when a business has set up a page on social websites with all its details and products, it wants to attract attention and traffic to it. SMM is the method employed to do so.

Social media marketing has many similarities with search marketing. The defining factor about search marketing is the discovery and realization of new stories, ideas and news. With SMM in full swing, the same can be achieved when businesses put up new and interesting stories, catchy images and content that is full of needed information.

Hence, SMM is only another form of search marketing that has been introduced ever since social media appeared. With a refreshing take on the latter, SMM has developed new ways to market the same products, using channels of communication that are visited by the audience more than any search engine website.

Therefore, content creation is at the heart of every SMM campaign. Companies looking to market themselves on social media create interesting content that they hope users will like and share, generating a stream of communication. This results in, what experts call, the electronic

word of mouth (eWoM). The eWoM includes any statement, perception, comment or like and dislike generated for the content posted on social forums. This is taken to be a signal of approval and recommendation, or disapproval in case the reaction to the product or service is negative.

Social media enabled this comments to be widely accessible to social media users, which is why this can be both an advantage or a disadvantage for a business struggling to create its reputation.

Once the stream of communication has spread far and wide, a result that is imminent when using social media, the marketing efforts of the business are trusted by the audience because they seem to be coming from independent third parties instead of the business itself.

Hence, such marketing becomes ‘earned’ and not ‘paid’, something that resonates very well with the ever-so-suspicious customer of today.

 

Related Article : What is Digital Marketing, Type and Online Marketing Trends

 

Benefits Of Social Media Marketing

 

There are many perceptions and schools of thought regarding social media marketing. For some it is a fad that they hope will ‘die’ down soon, while others feel it is a learning curve, of which you should be taking advantage. Nonetheless, it is unanimously agreed that social media marketing is in the spotlight, and it has become a part of modern business. Hence, it makes sense to benefit from it.

Compared to traditional marketing, SMM yields many benefits that should be cashed in on because marketing is a constant, no matter which industry, field or business you belong to.

Extensive surveys and studies carried out by experts in SMM, like Hubspot and Social Media Examiner, reveal some convincing statistics about online marketing in general and social media marketing in particular. One set of results showed that a significant 90% of marketers said that social media is important to their businesses. 63% of marketers are using social media for 6 hours or more and 39% for 11 or more hours weekly.

Therefore, social media marketing is an effort that will result in multiple benefits for your business, and some of those benefits include the following:

• Increase merk recognition and loyalty

When marketers pitch their ideas and products on social media websites, they expose their business to an audience that they would have otherwise missed. From the young to the old, every age group is now on social websites and prefers to do product searches on these platforms.

Hence, when this audience sees your services and marketing efforts, it starts to recognize you. Eventually, by interacting with your social followers, you establish a relationship of recognition and loyalty, and this will have a positive influence on your branding and promotion.

• Make use of the reach of the internet

There is no other marketplace as resourceful and expansive as the internet. Moreover, there are hardly any websites, that are more visited than social ones, which is why you will benefit from such exposure.

• Increase conversion

With every post, picture and update, you increase the chance of converting more passive viewers to active customers. In the physical world, getting in touch with your market every few minutes is not only costly, it is literally impossible.

• Reach more people

Without SMM, the people visiting your website are either those who have repeatedly purchased from you before or those who manage to find your website in the search engine result pages. On social media, however, every new update is liked or shared, which increases the chances of attracting those who had never even heard about your business and who would not be able to find your business on their own.

• Reduced cost of marketing

SMM is cheaper compared to traditional means of promotion. Where it takes more than a few hundred dollars to erect a billboard with your products on it, it only takes $10-$15 for a small business to create an advertisement on Facebook and no charge at all for creating a business page.

• Take advantage of different formats

Social networks allow the usage of different formats of content, which allow you to create different and unique strategies to promote your company. You can share text posts, images, videos, you can organize online promotions, competitions, you can ask questions or get feedback, etc. There are lots of different opportunities to shape your approach to get the most out of your social media activity.

• Available to everyone

Social networks are available to every business, regardless the size and the industry. Social networks are also free to use, to create profiles or pages and all you need is time to invest into managing social media accounts and implementing social media marketing strategy you have planned.

 

Related Article : What Is SEO (Search Engine Optimization)?

 

Summary

Social media marketing is definitely a creative and out-of-the box alternative to physical and traditional marketing of a business. Be it an infant business, or one that has been around for decades, an efficient and effective SMM strategy can do wonders to increase fan following and the conversion rate for your website.

Therefore, if your business has still not taken the social leap, it is high time that it did. Keeping in mind the rules and determinants of this marketing tactic, your business can be given a new and refreshed feel, an opportunity to explore the benefits of social interaction and communication for your business promotion.

Sumber aciknadzirah.blogspot.com

√ What Is Digital Marketing, Type And Online Marketing Trends

Seputar Marketing – Digital marketing has become a mandatory part of a business’s promotional strategy. No campaign is complete without a representation on the internet. So, first you need to understand what is digital marketing and the type of digital marketing.

 

What is Digital Marketing?

Digital Marketing or Internet marketing, or online marketing, refers to the promotion of goods and services on the internet. The online world acts as a medium to communicate messages that a business drafts for its audience.

It is essential to understand that digital marketing is not second to traditional marketing. Nor is it a complimentary service that you can use to boost your marketing efforts on other mediums. Instead, digital marketing is a hardcore way to promote a business and make it known to an audience that is b0marded with tons of similar stimuli every minute of the day.

Another reason why digital marketing has gained so much momentum in the last few years is that, by using this method, many companies and business owners aim to break the clutter that has piled up because of nonstop marketing efforts.

Every company and every business, in an attempt to attract customers, indulge in various marketing tactics, like an ad in the local newspaper or a TVs campaign that can be viewed on various channels.

When combined, all these campaigns lead to an overload and customers usually become resistant to such attempts. digital marketing provides a different way to do the same activities, and cash in on high consumer interest as well.

However, the dilemma comes in when owners of small business, who rightly play the part of marketer, eksekutif and finance office as well, voice that they do not have time to keep their online presence updated.

Not only does such a business let go of an opportunity to grow and mature with the market, it also sets itself up to lose to the competition. Businesses that compete with you, directly or indirectly, can make tremendous profits and convert potential sales leads into loyal customers by taking advantage of being present on the internet.

Therefore, it is essential for a small business working in the global economy to make use of digital marketing. Even if you do not have the resources to spend on an e-commerce website, at least make sure you are listed in the online yellow pages directory. When customers conduct a quick search for the product they want, your company name will be displayed.

 

Related Article : What Is SEO (Search Engine Optimization)?

 

Types of Digital Marketing

 

 

Being a primary source of information for millions of people, the internet opens up avenues to look for products and businesses by breaking geographic boundaries. No longer does a user have to be physically present in a locality to make use of the products sold by a local business. Tapping into newer markets is one of the biggest advantages of digital marketing.

Therefore, making sure that an online promotional campaign is thorough and appealing is essential. Sending across the same message via various techniques and channels on the internet is a must. There are many types of digital marketing that have evolved and developed over the years, keeping in mind the way this medium is used by consumers.

For instance, when the internet was a basic tool that was used by only a handful of people with access to it, digital marketing was one-dimensional, meaning, one long advertisement about a product would be put up on a single website or search engine for visitors to see.

Today, a single advert hardly suffices for the many sub-mediums that have sprung up on the internet. Social media, websites, search engines, yellow pages, and website directories are some of the many channels on which a business needs to advertise in a creative manner, keeping in mind the kind of audience that visits them.

Hence, digital marketing consists out of the following subtypes of digital marketing:

• Email marketing

This refers to marketing that is done by sending advertisements and promotional content through emails. Businesses usually maintain email directories for email marketing.

 

 

• Search Engine Optimization (SEO)

This refers to increasing the visibility of a website, its content or the words within the content so that they appear in search results. This is done using on-page and off-page optimization.

 

 

• Search Engine Marketing (SEM)

This refers to the increasing website’s visibility in the search engines using paid reach (paid advertising) and organic reach (SEO).

 

 

• Social Media Marketing

This refers to promoting a business on social media, such as Facebook, LinkedIn, Instagram and Twitter.

 

 

Related Article : What is Social Media Marketing and the Benefits

 

Online Marketing Trends

One of the biggest advantages of online marketing is the flexibility it offers to businesses. Unlike the high cost and complex process typical for traditional marketing efforts, internet marketing can be cheaper and easily accessible to most web owners, who are skilled enough to take advantage of different techniques of online marketing.

While TVs and outdoor campaigns are somewhat standardized, online promotion strategies can be adjusted according to customers’ reactions and responses.

Depending on what generates the best results, online advertising follows certain patterns. While these patterns may remain the same for an indefinite period of time, usually they change and fluctuate based on how the market for particular goods and services is performing and on the way consumers behave in general.

For instance, if customers buying online diet packages are satisfied with their purchases that they made after watching videos, the demam isu for visuals and presentations will be at an all-time high.

Therefore, just like any other business, online marketing also experiences shifts in what is needed and what should be antiquated. Some of the most popular online marketing trends at this point, that have been highlighted by experts, based on the current developments in the online world, are the following:

• Mobile-friendly content will become a basic requirement

One of the most prominent shifts in online marketing has been from desktops and laptops to mobile devices. No longer do people sit in front of computers all day long to search for products or read reviews about a business.

In fact, the year 2016 brought a new milestone – the number of mobile users has finally surpassed the number of desktop users. Successful online businesses have foreseen this demam isu and have launched websites that are compatible for mobile phones.

Similarly, customizing content for smartphones and tablets is also a new demam isu that has been initiated by the popularity and preference for integrated device purchases in the last few years. Whatever content it may be, if it is available for your customers to view and enjoy on the go, it will be enough to sustain their interest.

If, on the other hand, your small business is not on-board for this change, it is likely to lose key customers and markets. Additionally, Google now takes “mobile-friendliness as a ranking signal on mobile searches”, which is yet another reason why mobile friendly website is a must in online market nowadays.

• Less is more

Gone are the days when the quantity of advertisements and promotions signified strength and a solid market standing.

The same applies to in-depth and comprehensive advertisement campaigns that would just go on and on! Simplicity is the key to make online marketing work for your brand. Customers are now looking for quick and short ads that are attractive and alluring at the same time.

Look at some of the most famous everyday brands that advertise online. Do they have never-ending campaigns that bore you so much that you feel like skipping the promotional message altogether?

Brands like Apple and Google create simple, straightforward ads. However, they are designed creatively, with an allure that catches customer attention. The “more is less” slogan also works so well because customers are already overwhelmed with a lot of promotional information day in and day out.

• Integrated imaging and content publication

A combination of content and images is an important shift from content-only online advertising. Placing emphasis on certain points within the content is intelligently done by breaking it up with images. Image marketing has always been a useful way to attract attention from customers who do not like to read too much content.

Using this strategy in a creative manner will definitely optimize the promotional campaigns for success. In general, websites that have a blog and publish content regularly receive more links, traffic and leads, which all together adds up to better performance.

• Evolution of video format

During the past couple of years, video as a format of content reached its peak, shifting the focus of online marketers again. Development of technology and the need for visualization, together with the evolution of social media platforms, and their live video feature enabled this demam isu to become dominant demam isu in online marketing.

 

 

Summary

Online marketing is a necessity. In a world where e-commerce has become the single biggest reason for businesses to build an online presence, the need to market products and services online is paramount.

However, it should be remembered at all times that the internet is a product of modernization and change. For this reason, it does not take long for new trends and shifts to materialize.

Being a business that markets online, you have to make sure that you innovate constantly, without letting your online presence become outdated. Since millions of businesses have made the move to the virtual world, internet marketing has started to become cluttered, just like traditional marketing.

Therefore, if you want your business to stand out amongst a million others, you will have to be at the top of your game. What businesses need to master to make sure their online marketing efforts reap results include:

• Creativity


• Out of the box ideas


• Constant planning


• High degree of flexibility


• Keeping up with the current trends


• Constant research and analysis

In the same breath, also keep in mind that using the many channels of online marketing is not an option. In fact, cashing in on the different dynamics, workings, and characteristics of each is essential to make sure you build an impressive reputation for the business and loyalty amongst the customers.

Lastly, being educated about the latest trends of online marketing keeps a business up-to-date with how its market thinks, reacts and responds to various campaigns.

Online marketing departs from traditional marketing in that the former is geared towards not only creating hype, but also being available whenever and wherever customers need you.

Sumber aciknadzirah.blogspot.com